A Case Study:
MTN A cellular network operator launched in South Africa in 1994, MTN is one of the best examples of companies that have taken a customer-centric approach to marketing and business operations. Cognizant of Africa's up-and-down economy, MTN was the first in Africa to introduce a "pay-as-you-go" service option and offer other products and services geared to customer needs at a good value for the money. The company's community service program, which provides subsidized mobile phone service to underprivileged areas, further demonstrates its commitment and focus on customers.
What made MTN to think of this strategy? Its nothing but Counter-intuitive marketing.
Learn more about this new style of marketing. Download the following presentation.
(Know more about the book 'Counter-Intuitive Marketing' by clicking this link.)
http://uploadingit.com/files/45642/counterintuitive_marketing_canada.ppt
No comments:
Post a Comment